Pic Picot – Pic’s Peanut Butter

Pic’s Peanut Butter is a proud New Zealand brand known for their simple ingredients, strong values and distinctive voice. With Nuts about Te Reo: Spreading Te Reo Māori Through Our Brand and What We Learnt, company founder Pic Picot shares their journey of weaving te reo Māori into its brand storytelling and customer engagement.