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He kupu mō mātou
About us
He kupu mō mātou
About us
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Ngā mahi whakarauora
History & revitalisation
Ngā mahi whakarauora
History & revitalisation
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Te Rēhita Kaiwhakamāori
Translators and Interpreters Register
Te Rēhita Kaiwhakamāori
Translators and Interpreters Register
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Ngā kaupapa nui o te wā
News & events
Ngā kaupapa nui o te wā
News & events
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Te whakamahere reo
Language planning
Te whakamahere reo
Language planning
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Ngā rangahau me ngā pūrongo
Research & reports
Ngā rangahau me ngā pūrongo
Research & reports
Uhi tai ana koa – Catch the rising tide!
Uhi Tai, established in 2023, is a Māori language symposium hosted by Te Taura Whiri i te Reo Māori | The Māori Language Commission. It’s an invitation for organisations, businesses and individuals to “catch the wave” and share how they are normalising te reo Māori, while picking up a few inspirational tips and tricks to implement in their own organisations.
Uhi Tai translates as the inevitable rising tide, symbolising the unstoppable wave of te reo Māori and the part it plays in our national identity.
While the event was established with a specific focus on the public sector, it was clear that the need for such an event went beyond this small scope, so the decision was made to include the private sector, as well as all businesses and workplaces that may benefit from attending, and so Uhi Tai: Te Reo Māori in Business was born.
Get your tickets!
Tickets are now available. There are two types of tickets - In-person attendance and Online only attendance.
Pricing
Online only = $172.50 NZD per login (including GST)
In-person attendance = $575 NZD per person (including GST)
Buy tickets here: Uhi Tai 2026 - Register now!
Spaces for in-person attendance are limited, so we encourage early registration.
Registrations close 10 June 2026.
Te kaupapa kua pae mai ki uta – This year’s theme
The theme for Uhi Tai: Te Reo Māori in Business 2026 is ‘Ihu ki te kei, we all have a part to play’. Inspired by the Māori proverb "Ihu ki te kei", the ihu refers to the nose or bow of a canoe, while the kei is the tail or stern. This proverb speaks to the idea that there's room for everyone on a canoe, and there are opportunities for everyone to contribute to the journey.
Who is Uhi Tai for?
Uhi Tai is for organisations, businesses, and individuals committed to making te reo Māori a natural part of everyday life.
In 2026, we’re focusing on mainstream organisations. Maybe you’re looking for a starting point, or you are already off on your journey and need some inspiration to keep going. Uhi Tai is about encouraging everyone to embrace te reo Māori as Aotearoa’s national language and recognise the role we all play in its future.
Te Reo Māori in Business
Te reo Māori is the language of New Zealand, but we understand that it can be difficult to access and connect with, and doing so in business even more so. Uhi Tai is a chance to get your feet wet by hearing the stories of those who have walked that path to become authentic supporters of te reo Māori in their businesses and in their lives.
Uhi Tai has been designed to be an entertaining, accessible and thought-provoking event, with discussion topics designed to make everyone want to take a dip.
Uhi Tai Speakers
From global technology platforms to national sporting bodies and leading Aotearoa brands, this year’s speakers will explore how te reo Māori is becoming a powerful force for identity, customer engagement and strategic growth.
Rawinia Higgins, Toihau of Te Taura Whiri i te Reo Māori, is a leading voice in the revitalisation of te reo Māori across Aotearoa. Speaking on Ihu ki te Kei – We All Have a Part to Play, Rawinia draws on her leadership in language planning, policy and public sector transformation to challenge every sector to see te reo Māori as essential to our shared future.
Ruakere Hond is a respected reo Māori revitalisation expert whose work spans media, community development and strategic language growth. In Te Reo Māori is Everyone’s Business, he explores how te reo Māori thrives when embraced beyond cultural spaces and embedded into everyday business practice, reflecting his career at the intersection of language, influence and impact.
Auckland Transport were winners of the Tohu Reo Ora | Language use award for 2025 for the amazing work they are doing integrating te reo Māori into public infrastructure and customer touchpoints to become a practical driver of change. In Creating Momentum: Turning One Initiative into a Sustainable Reo Ecosystem, Auckland Transport shares how large organisations can move beyond symbolic gestures to build lasting, system-wide commitment to te reo Māori.
Central Pulse Netball has been weaving te reo Māori into their club identity steadily over the past decade. In Te Reo Māori: The Pulse of the Game, they share their experiences and reflections on how te reo Māori has become a natural and normal part of their club, strengthening identity and connection for athletes and fans alike.
Pic’s Peanut Butter is a proud New Zealand brand known for their simple ingredients, strong values and distinctive voice. With Nuts about Te Reo: Spreading Te Reo Māori Through Our Brand and What We Learnt, company founder Pic Picot shares their journey of weaving te reo Māori into its brand storytelling and customer engagement.
ACC believes customer experience and accessibility sit at the core of service delivery. In Te Reo Māori as a Catalyst for Better Customer Experience, they explore how embedding te reo Māori enhances trust, inclusion and outcomes, proving that language is not an add-on, but a driver of better business practice.
The Warehouse Group brings extensive experience in brand leadership, sustainability and kaupapa Māori integration within large-scale retail. In Te Reo Māori as a Driver of Innovation in Product, Service and Design, they demonstrate how language and identity can shape product development, design thinking and authentic engagement with Aotearoa consumers.
Google, the global technology leader needs no introduction, and they are playing their part in shaping how language lives online. In Designing for Inclusion: Making Indigenous Languages Visible Online, they share how digital platforms can elevate and normalise te reo Māori, aligning global innovation with local language revitalisation.
Dr Vini Olsen-Reeder is a leading reo Māori revitalisation expert whose work spans research, policy and national language strategy. Speaking on the topic Whakamanahia te reo Māori: Empower the Language, Unite the Future, he explores how empowering te reo Māori across communities, organisations and systems strengthens collective identity and builds a more connected future for Aotearoa, and the role institutions and leaders can play in normalising and sustaining te reo Māori.
Te Taka Keegan is a leader in computer science and reo Māori revitalisation, specialising in the intersection of language and emerging technology. In AI: atua or aituā - How can businesses use AI with te reo Māori safely and authentically? he explores the opportunities and risks of artificial intelligence, ensuring innovation strengthens rather than compromises the integrity of te reo Māori.
Hākinakina Rangatahi | NZ Sports Collective was established to champion youth development through sport. In Surfing the Rising Tide: How te reo Māori in sport uplifts NZ youth, he speaks to the power of sporting platforms to embed language, pride and belonging in the next generation.
Rangiata Sky, affectionately known as Your Home of Sport, has been bringing storytelling and broadcasting sport into homes across Aotearoa for decades. In From Sideline to Sofa: Carrying Te Reo Māori into Every Home with Sport, they discuss how media and commentary can normalise te reo Māori nationally, amplifying its reach and everyday use.
Speaker topic, coming soon!
Māori Tourism believes culture, storytelling and visitor experience are inseparable. In Te Reo Māori: The Heart of the Tourism Experience, they share how te reo Māori enhances authenticity, deepens connection for manuhiri and strengthens the economic and cultural value of tourism in Aotearoa.
Ngahiwi Apanui-Barr, Tumu Whakahaere of Te Taura Whiri i te Reo Māori is a long-standing advocate for strategic language growth across sectors. In A High Tide Raises All Ships, Ngahiwi speaks to collective responsibility and how coordinated effort across business, government and community ensures te reo Māori flourishes for generations to come.
Hononga
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