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He kupu mō mātou
About us
He kupu mō mātou
About us
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Ngā mahi whakarauora
History & revitalisation
Ngā mahi whakarauora
History & revitalisation
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Ngā mahi whakamāori
Translations
Ngā mahi whakamāori
Translations
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Ngā kaupapa nui o te wā
News & events
Ngā kaupapa nui o te wā
News & events
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Te whakamahere reo
Language planning
Te whakamahere reo
Language planning
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Ngā rangahau me ngā pūrongo
Research & reports
Ngā rangahau me ngā pūrongo
Research & reports
Language Normalisation
Normalisation embeds te reo Māori as a natural feature of everyday life in Aotearoa. Normalisation shows te reo Māori speakers that te reo Māori is valued and supported outside of their language-speaking communities, such as kōhanga reo, kura kaupapa, and the marae. Normalisation provides te reo Māori with the greatest opportunity to succeed. It encourages more use of the language and creates an environment that fosters the growth of te reo Māori, New Zealand's language.
Language Planning
Normalisation doesn’t just happen; it takes careful planning. Plans set out what to do, how to do, when to do it and who should be doing it. When planning for language normalisation/revitalisation there are 5 elements that should be considered:
How do we get people to value te reo Māori
How do we get people to read, write, speak and comprehend te reo Māori in many places and circumstances (domains)
How do we get people to understand te reo Māori is endangered and their role in revitalisation
The right words and terms are available for all circumstances.
How do we get people learning te reo
Get started on your plan
Creating a language plan for your organisation can take anywhere from 6 months to a year.
This phase can take 4-6 weeks. You will go through a discovery phase to find out what you have in place, what capability you have, and what resources are available to you. We have created a short online assessment tool to get you started.
This phase can take 6-8 weeks. You will set your goals, assign responsibility, define timeframes, allocate resources and define your measures. Success depends on buy in. Ensure you consult with your staff before taking it to your leadership for signoff. We have created another tool to help you create your first plan.
Now you’re ready to put things into action! Allow 9-12 months for this phase. Remember to encourage and celebrate success - small wins matter. Monitor progress and share your learnings.
Allow 6-8 weeks for review and refreshment of your plan. Have your goals been achieved? Did you meet your timeframes? What went well? What didn’t? Has it made an impact?
This phase can take 4-6 weeks. You will go through a discovery phase to find out what you have in place, what capability you have, and what resources are available to you. We have created a short online assessment tool to get you started.
This phase can take 6-8 weeks. You will set your goals, assign responsibility, define timeframes, allocate resources and define your measures. Success depends on buy in. Ensure you consult with your staff before taking it to your leadership for signoff. We have created another tool to help you create your first plan.
Now you’re ready to put things into action! Allow 9-12 months for this phase. Remember to encourage and celebrate success - small wins matter. Monitor progress and share your learnings.
Allow 6-8 weeks for review and refreshment of your plan. Have your goals been achieved? Did you meet your timeframes? What went well? What didn’t? Has it made an impact?
