Our logos

Ake Ake Ake te reo Māori logo

Ake ake ake means ‘forever and ever’ or ‘everlasting’. It represents the endurance of our language, the ability of our language and its speakers to adapt to their conditions, and the commitment of communities around Aotearoa for te reo Māori.

Our logo features a contemporary interpretation of the Hei Tiki. The circle around the Hei Tiki echoes the colours and features the niho taniwha design used in tukutuku, tāniko and whakairo; a symbol of strength, resilience and leadership.

This logo is available for non-commercial use only. Please read our Brand Guidelines and Terms of Use before using our logo.

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Te Reo Towns / Tāone Reo Māori logo

This year’s focus Te Reo Towns is a celebration of the communities who have kept te reo Māori alive, and an invitation for all of Aotearoa to help it flourish into the future. Te Taura Whiri i te Reo Māori and Te Mātāwai are inviting towns and cities across the motu to boost te reo Māori so it is heard, seen and lived during Te Wiki and beyond.The logo evokes road signs and incorporates the same Niho Taniwha design as the Ake Ake Ake logo. Our logo comes in two versions: Te Reo Towns (English), and Tāone Reo Māori (te reo Māori). They are differentiated by their colour combination.

This logo is available for non-commercial use only. Please read our Brand Guidelines and Terms of Use before using our logo.

This logo is available for non-commercial use only. Please read our Brand Guidelines and Terms of Use before using our logo.

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Kia kaha te reo Māori logo

Our logo features a contemporary interpretation of the heitiki – an icon that represents strength, leadership, nurture, and pride within our nation (Aotearoatanga). The tongue represents the elements of revitalisation: status, critical awareness, acquisition, use and corpus.

The colours used in the arero represent the rākau (cuisenaire rods) used in teaching the Ataarangi method, familiar now to decades of school children and adults.

This logo is available for non-commercial use only. Please read our Brand Guidelines and Terms of Use before using our logo.

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50th anniversary of Te Wiki o te Reo Māori

This year marks 50 years of Te Wiki o te Reo Māori. A milestone that honours five decades of activism, growth and commitment to ensure te reo Māori remains a living, everyday language in Aotearoa.

This logo features a contemporary interpretation of the heitiki and is an evolution of the ‘Ake Ake Ake – A Forever Language’ logo released during Te Wiki 2024. The colours of the number 50 echo the colours of the original heitiki logo and features the niho taniwha design used in tukutuku, tāniko and whakairo; a symbol of strength, resilience and leadership.  

This logo is available for non-commercial use only. Please read our Brand Guidelines and Terms of Use before using our logo.

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Te Taura Whiri i te Reo Māori logo

Our name was given to us by our founding board chair, Sir Kingi Ihaka. Te Taura Whiri i te Reo Māori, means the rope that binds the language. He said that the rope that binds us all together is our language. A rope that is woven by each tribe and each person to be strong. Our logo, a partially woven rope, was created by another founding board member, Dame Kāterina Te Heikōkō Mataira.

Please read our Brand Guidelines and Terms of Use before using our logo.

Download png files (best for digital use) - Te Taura Whiri i te Reo Māori logo
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