Whakaata Māori is Aotearoa New Zealand’s national indigenous media organisation, dedicated to revitalising and empowering te reo Māori, culture and identity through storytelling.  Guided by the vision, kia mauriora te reo - a future where te reo Māori is spoken everywhere, every day - Whakaata Māori fosters an environment where the language and its cultural heritage can thrive. 

Through free to air and digital platforms, Whakaata Māori connects audiences across Aotearoa and beyond, delivering content that celebrates, protects, and promotes te reo me ngā tikanga Māori. From compelling storytelling to initiatives like rumaki reo and tukunga iho o te reo, Whakaata Māori ensures that Māori language and culture remain vibrant and accessible to all.

For 21 years, Whakaata Māori has delivered some of Aotearoa New Zealand’s most cherished content, connecting audiences with stories that celebrate and uplift te reo Māori and Māori culture. From trusted news and current affairs covering significant events for te ao Māori to national commemorations like Anzac Day and Waitangi Day, Whakaata Māori ensures Māori perspectives are at the forefront.

Whakaata Māori has also played a vital role in showcasing the richness of Māori performing arts, drama, and entertainment, supporting rangatahi storytelling, and providing a platform for emerging talent. Through live sports coverage, international broadcasts, and digital innovation, Whakaata Māori continues to captivate audiences and strengthen the presence of te reo Māori across all platforms.

“We are entrusted with the responsibility of sharing the rich stories of our past, present, and future with the world. The stories we tell today have the power to shape a nation – instilling pride, inspiring identity, and influencing how our children and future generations see themselves and how the world sees them. Taking part in Ngā Tohu Reo 2024 is one of the many ways we celebrate and acknowledge those who are strengthening te reo Māori for the future,” says Kaihautū Shane Taurima. 

As a proud partner in Te Whare o te Reo Mauriora, Whakaata Māori sponsors Ngā Tohu Reo Māori 2024 to honour the people and projects dedicated to revitalising and normalising te reo Māori.